Past, Present and Future of the Research on the Pro-Environmental Behaviour in Tourism: A Bibliometric Analysis

Iana Bilynets, Ljubica Knežević Cvelbar


Environmental sustainability is one of the key challenges humanity is facing today. Tourism is an invasive industry in terms of the damage it causes to the environment. An effective way to mitigate the negative environmental impacts of tourism is to shift tourist behaviour towards environmentally friendly behaviour. While there is a growing number of publications on tourist pro-environmental behaviour (PEB), this paper aims to overview the existing research in this area by applying a bibliometric analysis. Co-citations, keyword co-occurrences and bibliographic coupling are used to analyse the tourism PEB research and provide guidelines for the future.

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