Table of Contents
Articles
| Marketing in Small Firms: The Case of Slovenia | |
| Mateja Bodlaj, Iča Rojšek | 101-119 |
| Exploring Relationship between Brand Equity and Customer Loyalty on Pharmaceutical Market | |
| Jasmina Dlačić, Elvedina Kežman | 121-131 |
| The Origins and Consequences of Consumer Animosity in Slovenia: A Qualitative Study | |
| Lejla Perviz, Tina Geč, Irena Vida, Tanja Dmitrović | 133-161 |
| A Resource-Based View of Entrepreneurial Creativity and Its Implications to Entrepreneurship Education | |
| Jing Lin, Anja Svetina Nabergoj | 163-183 |
| Unpacking Business Intelligence Systems Adoption Determinants: An Exploratory Study of Small and Medium Enterprises | |
| Borut Puklavec, Tiago Oliveira, Aleš Popovič | 185-213 |
| Abstracts in Slovene / Povzetki člankov | Untitled |
| EBR EBR | 217-219 |