Table of Contents
Articles
Marketing in Small Firms: The Case of Slovenia | |
Mateja Bodlaj, Iča Rojšek | 101-119 |
Exploring Relationship between Brand Equity and Customer Loyalty on Pharmaceutical Market | |
Jasmina Dlačić, Elvedina Kežman | 121-131 |
The Origins and Consequences of Consumer Animosity in Slovenia: A Qualitative Study | |
Lejla Perviz, Tina Geč, Irena Vida, Tanja Dmitrović | 133-161 |
A Resource-Based View of Entrepreneurial Creativity and Its Implications to Entrepreneurship Education | |
Jing Lin, Anja Svetina Nabergoj | 163-183 |
Unpacking Business Intelligence Systems Adoption Determinants: An Exploratory Study of Small and Medium Enterprises | |
Borut Puklavec, Tiago Oliveira, Aleš Popovič | 185-213 |
Abstracts in Slovene / Povzetki člankov | Untitled |
EBR EBR | 217-219 |